2 Chainz - Soufside HOV

Directed by Howard Ross

Today 2 Chainz aka Big Toni dropped another visual from his new album “So Help Me God”. This visual was shot when Covid 19 first hit the country. We were on lockdown and resources were scarce so it forced me find new ways of being creative. I knew 2 Chainz had a white and black cyc wall in his studio so I listened to the song on repeat and picked out certain elements I wanted to display in the visual. I then went to 2 Chainz old neighborhood in College Park GA. I went to his first studio, the airport where his old apartments once stood, and rode around Old National getting footage that correlated with the lyrics. I then went and purchased a projector and pulled up to the studio to shoot the video. It was just a 2 man crew, Myself and my guy Breezy who did the lighting.

2 Chainz hadn’t even seen the footage I had captured days before the shoot, so when it was projected on the white cyc wall he saw it for the first time and was like “Thats Hard! Let’s Get it!”. From there the shoot went smoothly and things just fell in place. Please check out 2 Chainz’ music video for Soufside HOV directed by Howard Ross below and leave a comment.